Jan 1

Jan 1 Creative Director: Jordana's Rainbow

Since I was first introduced to Jordana’s Rainbows, through a kindness challenge in 2016 which also kickstarted Love & Above (a brand I co-founded with my best friend), I have always been captivated by the colours and positivity that Jordana’s Rainbows aimed to share with the world. The mission put simply, was to turn pain into purpose and raise funds and awareness for DIPG (Diffuse Intrinsic Pontine Glioma) a rare and always fatal paediatric brain tumour.

Jordana Fiorini gained her angel wings at the young age of 10 due to DIPG. In that same year. Jordana’s loving family created Jordana’s Rainbows through an Instagram account as a way to share the love and rainbows that their young daughter left behind and to spread a sense of hope and comfort for families coping with similar struggles.

Although I had never personally met Jordana on earth, she has become a huge part of my life and I felt a sense of responsibility to create a brand that would best represent her colours and her kindness. Since the introduction to Jordana’s Rainbows i’ve always felt as if the role found me. This project has been fulfilling on both a personal and creative level and naturally, rainbows now play a big role in everything I do.

Through this experience I have been able to design the branding, website and marketing collateral. Designed and developed and managed sales of the official Jordana’s Rainbows Collection and collaborations. Created and curated content for digital marketing purposes and much more.